Sans Normal Segob 1 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: body text, ui text, editorial, branding, packaging, friendly, modern, casual, approachable, clean, readability, approachability, everyday use, modern clarity, soft geometry, rounded, soft, humanist, open apertures, slightly quirky.
A rounded sans with smooth, circular construction and softly tapered terminals. Strokes keep an even, low-contrast rhythm, with gentle curves and open counters that maintain clarity in text. Proportions feel balanced and moderately wide, while letterforms show subtle humanist irregularities—seen in the lively curves and slightly varied join behavior—giving the set a natural, unmechanical texture. Numerals follow the same rounded logic, with simple, legible forms and consistent stroke endings.
It fits well for general-purpose body copy, short-form editorial text, and product or brand messaging where a friendly, modern voice is desired. The open forms and rounded finishing also make it a good candidate for UI labels, onboarding screens, and marketing pages that benefit from an approachable tone.
The overall tone is friendly and contemporary, with a casual warmth that avoids looking sterile. Its rounded details and soft terminals add approachability, while the clean skeleton keeps it suitable for everyday communication and UI-adjacent work.
The design appears intended to deliver a clean, versatile sans with softened geometry—prioritizing readability while adding a gentle, personable character through rounded terminals and subtly humanist shaping.
Round characters (C, G, O, Q) read especially smooth and open, and the lowercase maintains a relaxed, readable flow. The sample text suggests comfortable word shapes and good paragraph color, with enough personality to stand out without becoming novelty.