Sans Normal Daray 7 is a light, very narrow, low contrast, upright, short x-height font.
Keywords: posters, headlines, packaging, children's, social, playful, whimsical, handmade, casual, friendly, space saving, friendly tone, casual display, quirky branding, condensed, monoline, rounded, tall, quirky.
A tall, condensed sans with a monoline stroke and softly rounded terminals that keep the texture smooth and even. Proportions are consistently narrow with generous vertical emphasis, while round letters lean toward oval bowls rather than perfect circles. Curves are clean but slightly idiosyncratic, and joins stay simple, giving the alphabet a lightly hand-drawn regularity without overt roughness. Numerals follow the same narrow, upright construction, with open counters and straightforward, legible forms.
This face works well for posters, headlines, and short-to-medium text where a friendly, playful voice is desirable. Its condensed build is useful when space is tight on packaging, labels, or social graphics, and the approachable shapes suit kid-oriented or casual lifestyle applications.
The overall tone is lighthearted and approachable, with a subtle quirky charm that feels informal and human. Its narrow, airy rhythm reads as nimble and upbeat, making it well-suited to cheerful, conversational messaging.
The design appears intended to deliver a clean sans structure with a personable, lightly whimsical character, balancing clarity with a hand-made warmth. It prioritizes a distinctive vertical silhouette and readable, open forms while keeping details minimal and consistent.
Spacing appears open for such a condensed design, helping keep words from feeling cramped in longer lines. The punctuation and simple shapes maintain a consistent, uncluttered color, supporting clear reading at display and larger text sizes.