Script Simad 10 is a light, narrow, medium contrast, italic, very short x-height font.
Keywords: wedding, invitations, greeting cards, logo, packaging, elegant, romantic, refined, vintage, graceful, elegance, handwritten formality, decorative initials, friendly refinement, calligraphic, flowing, looped, swashy, slanted.
This script features smooth, looping strokes with a consistent forward slant and a clean, pen-like rhythm. Letterforms are built from rounded bowls and tapered joins, with gently swelling curves that give the strokes a subtle calligraphic modulation. Capitals are taller and more decorative, often incorporating entry/exit flourishes and open counters, while lowercase forms stay compact with long, swinging ascenders and descenders. Spacing reads airy and somewhat disconnected for a script, with many letters appearing as individual forms rather than fully joined, creating a tidy, legible texture at display sizes.
Best suited for short to medium display settings where the looping details can be appreciated—wedding suites, greeting cards, quotes, product labels, and boutique or beauty branding. It can also work for headings and pull quotes when set with comfortable tracking and ample line spacing to preserve its airy, handwritten rhythm.
The overall tone is graceful and polished, evoking handwritten invitations, classic correspondence, and boutique branding. Its soft curves and looping terminals feel friendly and romantic without becoming overly ornate, balancing charm with clarity.
The design appears intended to mimic neat, formal handwriting with a lightly calligraphic touch—emphasizing smooth curves, elegant capitals, and a personable, crafted feel. It aims to deliver a classic script look that remains readable in common display applications.
Uppercase characters provide most of the personality through swashes and asymmetrical curves, while the numerals follow the same handwritten logic with simple, slightly cursive forms. Round letters (C, O, Q) show generous openness, and tall letters (b, d, f, h, k, l) add a lively vertical cadence across words.