Script Simad 12 is a regular weight, narrow, medium contrast, italic, short x-height font.
Keywords: wedding, invitations, greeting cards, branding, packaging, elegant, romantic, classic, refined, friendly, calligraphic feel, formal charm, decorative display, handwritten warmth, looping, flowing, swashy, calligraphic, smooth.
A flowing, right-leaning script with smooth, calligraphic strokes and moderate thick–thin modulation. Letterforms are compact and slightly condensed, with rounded bowls, tapered terminals, and frequent looped entries/exits that keep the rhythm continuous even when letters don’t fully connect. Capitals are more ornamental, using extended curves and soft swashes, while lowercase forms stay relatively streamlined with tight counters and a noticeably low x-height. Numerals echo the same cursive construction, with curved spines and occasional entry strokes that align with the script texture.
This font works best for short, prominent text where its loops and swashes can be appreciated—wedding suites, invitations, greeting cards, boutique branding, and premium packaging. It can also suit headlines or pull quotes when set with generous tracking and line spacing to prevent crowding.
The overall tone is graceful and personable, balancing formality with warmth. Its looping capitals and gentle stroke contrast suggest a traditional, romantic sensibility suited to expressive display typography rather than utilitarian text.
The design appears intended to evoke traditional handwritten calligraphy in a controlled, consistent digital form, emphasizing elegant capitals, smooth cursive motion, and a polished, decorative texture for display use.
Word shapes read smoothly thanks to consistent slant and rounded joins, while the narrower proportions create a tidy, vertical color on the line. Descenders and long capital strokes add movement and flourish, so spacing benefits from a bit of breathing room at larger sizes.