Serif Normal Pihu 3 is a bold, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, fashion, branding, luxury, dramatic, classic, formal, high-impact display, editorial authority, premium refinement, hairline serifs, bracketed serifs, teardrop terminals, ball terminals, crisp.
A refined serif with sharply tapered hairlines set against weighty vertical stems, producing a strong light–dark rhythm. Serifs are thin and mostly bracketed, with crisp, pointed joins and occasional teardrop/ball-like terminals that lend a slightly calligraphic finish. Capitals feel tall and sculptural, while lowercase shows compact bowls and clearly defined entry/exit strokes; the overall texture is tight and authoritative in text. Numerals follow the same high-contrast logic, with elegant thin horizontals and strong vertical stress.
Best suited to display and editorial settings such as headlines, pull quotes, magazine spreads, and premium brand identities where contrast and sharp detail can shine. It can work for short passages in print-oriented layouts, but is most effective when given enough size and spacing to preserve its thin strokes.
The font conveys a polished, editorial confidence—formal, upscale, and slightly theatrical. Its pronounced contrast and sharp details evoke fashion and magazine typography, suggesting prestige and seriousness rather than casual friendliness.
The design appears intended to deliver a contemporary take on classic high-contrast serif typography—combining traditional proportions and serif construction with a sharper, more fashion-forward finish for impactful titles and refined brand voice.
At larger sizes the fine hairlines and delicate serifs read as luxurious detailing, while at smaller sizes the dense, high-contrast pattern can feel intense and attention-grabbing. The italic-like tension in some terminals adds sophistication without appearing slanted.