Sans Normal Osnov 3 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'FF Milo' and 'FF Sero' by FontFont, 'Epoca Pro' by Hoftype, 'JAF Bernini Sans' by Just Another Foundry, and 'Modet' by Plau (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, confident, playful, impact, clarity, approachability, simplicity, rounded, blocky, geometric, compact, clean.
A heavy, rounded sans with compact proportions and broadly squared curves. Strokes are consistently thick with little modulation, and joins are firm and clean, giving letters a solid, poster-like footprint. Counters are relatively small for the weight, with smooth, circular bowls and softly flattened terminals that keep the texture even across lines. The lowercase shows simple, sturdy constructions with a single-storey “a,” open apertures, and wide, supportive stems; numerals follow the same robust, geometric logic.
Best suited to display roles such as headlines, posters, signage, packaging, and bold brand statements where high impact and clear shapes are priorities. It can work for short UI labels or callouts when emphasis is needed, but the dense weight and smaller counters suggest avoiding long passages at small sizes.
The overall tone is confident and approachable—punchy enough for attention-grabbing headlines while still feeling friendly due to the rounded geometry. Its weight and dense color convey strength and immediacy, with a contemporary, uncomplicated personality rather than a technical or editorial one.
The design appears intended to deliver maximum impact with straightforward, geometric forms and a friendly rounded finish. It prioritizes strong silhouette clarity, consistent rhythm, and easy recognition in large-format or high-contrast applications.
In text settings, the strong black value creates a tight, emphatic rhythm that benefits from generous spacing and larger sizes. Round letters (like O/C/G) read as smooth and stable, while diagonals (A/V/W/Y) maintain a solid, grounded stance without looking sharp or aggressive.