Sans Normal Ogru 10 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Humanist 521' by Bitstream, 'Gill Sans Nova' by Monotype, and 'Humanist 521' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, friendly, confident, clean, pragmatic, high impact, clear reading, modern utility, friendly tone, geometric, rounded, chunky, compact, open counters.
A heavy, geometric sans with broad proportions and smooth, low‑contrast strokes. Curves are built from near-circular bowls and open, generous counters, while joins stay crisp and controlled. Terminals are clean and largely squared-off, giving the letterforms a sturdy, poster-ready presence without feeling sharp. The lowercase shows a single-storey a and g with simple, rounded construction, and the numerals match the same robust, even rhythm.
Best suited for display sizes where its broad shapes and solid weight can deliver punch—headlines, posters, signage, and branding systems. It can also work for short bursts of text such as UI labels, packaging callouts, or editorial standfirsts where clarity and presence are more important than delicacy.
The overall tone is modern and approachable, with a confident, straightforward voice. Its rounded geometry and steady weight create a friendly warmth, while the clean construction keeps it feeling contemporary and practical.
The design appears intended to provide a dependable, contemporary sans with strong legibility and a friendly geometric character. Its wide stance and simplified forms suggest an emphasis on impact and clarity across both single words and dense headline copy.
Spacing reads even and stable in text, with strong silhouettes and clear differentiation between similar shapes. The design emphasizes consistency across rounds (C/O/Q) and straight-sided forms (E/F/H/N), producing a cohesive, high-impact texture in paragraphs and headlines.