Serif Normal Terap 7 is a regular weight, very narrow, high contrast, italic, normal x-height font.
Keywords: headlines, magazine, branding, packaging, posters, fashion, editorial, luxury, dramatic, refined, elegance, impact, compact setting, editorial tone, luxury branding, didone, hairline, bracketed, calligraphic, sharp.
A high-contrast italic serif with a markedly condensed footprint and crisp, tapered detailing. Thick vertical and near-vertical stems are paired with hairline joins and razor-thin serifs, producing a sleek, engraved rhythm. The italic angle is pronounced, with pointed terminals and wedge-like entry strokes that give many letters a blade-like silhouette. Curves are tightly drawn and compact, and the overall spacing feels tuned for narrow setting, yielding a taut, vertical texture in words and lines.
Best suited to display typography where its contrast and condensed italic stance can be appreciated: fashion and lifestyle headlines, editorial decks, luxury branding, premium packaging, and high-impact posters. It can also work for short pull quotes or titling, especially when generous size and careful spacing help preserve its fine hairlines.
The tone is polished and dramatic, with a couture, magazine-forward elegance. Its sharp contrast and narrow proportions communicate sophistication and a sense of speed, making the voice feel upscale, assertive, and intentionally stylized rather than neutral.
The design appears intended to deliver a contemporary, high-fashion interpretation of a classic contrast-driven italic serif—prioritizing elegance, compactness, and striking vertical rhythm for attention-grabbing display settings.
Uppercase forms read sculptural and formal, while the lowercase shows lively, calligraphic movement—particularly in letters with sweeping diagonals and tapered exits. Numerals match the same fashion-leaning attitude, with strong vertical stress and fine hairlines that emphasize a glossy, high-end finish.