Serif Normal Hidam 3 is a regular weight, very narrow, high contrast, italic, normal x-height font.
Keywords: headlines, editorial, fashion, posters, packaging, elegant, dramatic, refined, elegance, impact, luxury, editorial tone, condensed display, didone-like, hairline serifs, sharp terminals, tall ascenders, crisp joins.
This typeface is a condensed, high-contrast serif italic with a pronounced forward slant and a crisp, calligraphic rhythm. Thick verticals and diagonals are paired with very fine hairlines and delicate, pointed serifs, producing a sharp light–dark pattern. Proportions are tall and narrow with long ascenders and compact bowls, while curves are taut and controlled, ending in precise beak-like or tapered terminals. Spacing feels tight and efficient, supporting a sleek, vertical texture in both uppercase and lowercase.
Best suited for headlines, subheads, magazine and catalog typography, and other display settings where contrast and slender proportions can shine. It can also work for branding, packaging, and invitation-style applications that benefit from a refined italic voice; for extended small text, it will likely prefer generous size and careful spacing.
The overall tone is polished and aspirational, with a strong editorial and fashion sensibility. Its sharp contrast and narrow stance create a sense of drama and speed, while the refined finishing details keep it poised and upscale.
The design appears intended to deliver a classic, high-fashion italic serif look with contemporary crispness—maximizing elegance through extreme contrast and condensed proportions while keeping letterforms disciplined and consistent for polished editorial composition.
Capitals read stately and sculpted, with especially prominent contrast on letters with vertical stems, and the italics maintain a consistent angle across the set. Numerals match the same condensed, high-contrast construction, giving figures a display-forward presence alongside text.