Sans Normal Atmat 2 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: packaging, posters, branding, children’s media, social graphics, friendly, casual, playful, handmade, approachable, human warmth, friendly branding, casual readability, handmade feel, playful tone, rounded, soft, informal, quirky, bouncy.
A rounded sans with softly swollen strokes and gently irregular contours that suggest a hand-drawn construction. Terminals are blunt and slightly uneven, with curves that stay smooth but not mechanically perfect, producing a subtle wobble in bowls and joins. Proportions are open and fairly generous, with round counters, simplified forms, and a rhythm that varies slightly from letter to letter, contributing to a lively texture in text. Numerals and lowercase follow the same softened geometry, keeping a cohesive, friendly silhouette at display and text sizes.
This style works well for packaging, café or boutique branding, posters, and social media graphics where an inviting, handcrafted feel is desirable. It can also suit children’s products and lighthearted editorial callouts, and it remains readable for short-to-medium blocks of copy when a casual tone is appropriate.
The overall tone is warm and personable, balancing cleanliness with a crafted, human touch. Its slightly imperfect edges and rounded forms read as playful and approachable rather than corporate or severe, lending an easygoing, conversational voice.
The design appears intended to deliver a clean sans foundation with a hand-made, slightly quirky finish—rounding hard corners, softening terminals, and introducing small irregularities to keep the texture lively and informal.
In paragraphs the uneven stroke edges create a textured color that feels organic; spacing appears comfortable and the round forms keep lines from feeling cramped. The character set shown leans on simple, recognizable shapes, prioritizing friendliness over strict geometric precision.