Serif Normal Bunew 13 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, branding, logotypes, playful, retro, friendly, chunky, warm, personality, impact, retro flavor, approachability, display emphasis, rounded, bulbous, soft terminals, bouncy, display.
A heavy, rounded serif with inflated strokes and softly swelling curves that create a cushiony silhouette. Serifs are short and blunted, reading as gentle bracketed nubs rather than sharp finishing strokes, and many joins and terminals are notably rounded. Counters are relatively compact and the interior shapes stay open enough to remain legible at large sizes, while the overall rhythm feels lively due to slightly uneven, organic swelling across strokes. Numerals and lowercase follow the same chunky, softened construction, keeping a consistent, cohesive texture across the set.
Best suited to headlines and short copy where its bold, rounded serifs can provide instant personality—such as posters, event graphics, packaging, and brand marks. It can also work for large-format pull quotes or signage when you want a friendly, retro-leaning voice, while extended body text will feel heavy and attention-grabbing.
The design projects a cheerful, approachable personality with a distinctly retro, poster-like flavor. Its soft edges and bulbous weight give it a friendly, comedic tone that feels more conversational than formal, evoking mid-century display typography and playful headline lettering.
The letterforms appear designed to deliver maximum presence and warmth through softened serifs, rounded terminals, and an overall inflated geometry. The intent reads as a personality-driven serif for display settings, prioritizing charm and impact over strict textual neutrality.
In running text the font forms a dense, dark color with pronounced, rounded word shapes; spacing appears comfortable but the strong weight and compact counters make it visually assertive. The uppercase is particularly blocky and stable, while the lowercase adds extra bounce through rounded shoulders and terminals, reinforcing its casual character.