Script Fumem 3 is a very bold, normal width, medium contrast, italic, short x-height font.
Keywords: logotypes, headlines, packaging, posters, signage, retro, friendly, playful, lively, casual, display impact, hand-lettered feel, sign-painting look, retro flavor, brand warmth, brushy, rounded, bouncy, swashy, soft terminals.
A heavy, brush-like script with rounded strokes, smooth curves, and a consistent forward slant. Letterforms show a bouncy baseline and compact proportions, with broad oval counters and softened, teardrop-style terminals that suggest a marker or sign-painting tool. The stroke joins and entry/exit strokes are simplified for clarity, while select capitals include modest swashes and looping forms that add emphasis without becoming overly intricate. Numerals match the cursive rhythm, staying bold and rounded with clear, open shapes.
Well-suited to short, prominent settings such as logos, brand marks, product packaging, posters, and display headlines where a warm, retro script voice is desired. It also works effectively for signage-style phrases and emphasis lines, especially at larger sizes where the rounded joins and bold curves can be appreciated.
The overall tone is upbeat and personable, with a nostalgic mid-century feel reminiscent of classic storefront signage and casual advertising. Its bold, smooth motion reads as welcoming and energetic rather than formal or delicate.
The design appears intended to capture a bold, hand-lettered brush script aesthetic that remains highly legible in display use. It balances energetic swashes with sturdy, rounded construction to deliver a charismatic, attention-getting style for branding and promotional typography.
Capitals are notably expressive and darker in texture, creating strong word-start anchors in headlines. Spacing appears intentionally tight and rhythmic, and the heavy weight can cause letters to visually knit together in longer words, reinforcing the flowing script look.