Sans Normal Bobum 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Halenoir' by Ckhans Fonts and 'Latino Gothic' by Latinotype (names referenced only for comparison).
Keywords: ui text, wayfinding, branding, presentations, editorial, neutral, modern, clean, functional, friendly, clarity, versatility, modernity, simplicity, utility, geometric, open apertures, rounded terminals, even rhythm, crisp.
A clean, geometric sans with largely circular bowls and smooth, even stroke modulation. Curves are round and consistent, while joins stay crisp and uncomplicated, producing a steady typographic color. Counters are open and readable, with straightforward, workmanlike shapes in both uppercase and lowercase; the lowercase shows single-storey forms (notably in a and g), reinforcing a simple, contemporary build. Numerals follow the same plainspoken geometry, mixing round figures with clear, straight-sided construction for strong legibility.
Well-suited to interface and product typography where clarity and neutrality matter, as well as signage and wayfinding that benefit from open forms. It also works for contemporary branding systems and presentation materials, and can serve as a clean editorial sans for headlines and short-to-medium passages.
The overall tone is neutral and modern, prioritizing clarity over personality. Its rounded geometry gives it a mild friendliness, while the restrained details keep it professional and utilitarian.
The design appears intended as a versatile, contemporary sans that delivers consistent readability across contexts. Its geometric construction and minimal detailing suggest an aim for broad utility, clean reproduction, and a calm, modern voice.
In text, spacing and rhythm feel even, with smooth curves and clean diagonals that avoid visual noise. The design reads comfortably at display sizes and remains orderly in longer lines, suggesting a focus on dependable, general-purpose clarity.