Sans Normal Todun 3 is a bold, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, branding, posters, packaging, editorial, luxury, dramatic, fashion, classic, headline impact, premium branding, editorial tone, elegant contrast, bracketed serifs, wedge terminals, ball terminals, sharp joins, vertical stress.
A sharply modeled display serif with pronounced thick–thin modulation and crisp, wedge-like terminals. The capitals are tall and structured, with narrow crossbars and finely tapered hairlines that create an elegant rhythm at larger sizes. Lowercase forms show a compact, sturdy core with rounded bowls contrasted by thin entry/exit strokes; several characters (notably a, g, and y) feature ball or teardrop terminals and energetic curves. Numerals follow the same calligraphic contrast, with open counters and striking hairline joins that emphasize a refined, high-end silhouette.
Best suited for headlines, cover lines, and short statements where its contrast and refined terminals can be appreciated. It also fits branding and packaging for premium goods, as well as poster typography where a luxurious, editorial voice is desired. For extended text, it will be more comfortable at larger sizes with ample leading.
The overall tone is sophisticated and theatrical, with a couture/editorial feel driven by sharp contrast and sculpted details. It reads as confident and premium, balancing classical bookish cues with a slightly dramatic, modern edge.
The design appears intended to deliver an upscale, editorial serif voice with strong contrast and carefully shaped terminals, prioritizing impact and refinement over utilitarian neutrality. Its construction suggests a focus on display settings where crisp hairlines and sculpted curves can convey prestige and drama.
The most delicate hairlines and pointed joins are visually prominent, so the face benefits from generous sizing and comfortable spacing to avoid sparkle or breakup. Round letters keep a smooth, polished contour while diagonal letters introduce crisp tension, giving headlines a lively, high-contrast texture.