Sans Normal Obmur 12 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Geometria' by Brownfox, 'Copperplate New' by Caron twice, 'FF Sero' by FontFont, 'Squad' by Fontfabric, 'Avenir Next Paneuropean' by Linotype, 'Nusara' by Locomotype, and 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, friendly, punchy, playful, confident, retro, impact, approachability, display clarity, retro flavor, soft corners, rounded forms, bulky, bouncy, compact counters.
A heavy, rounded sans with dense, ink-trap-free strokes and softly swollen curves that keep corners from feeling sharp. The letterforms are compact and sturdy, with relatively small counters in bowls like B, P, R, and e, and a generally even rhythm across the alphabet. Curved strokes (C, G, S, O) lean toward circular geometry, while terminals often end with gently blunted, slightly tapered cuts that add a lively, hand-cut feel without introducing true serifs. The lowercase shows a single-storey a and g, a rounded i/j dot, and a short-armed t, all reinforcing an informal, highly legible silhouette at larger sizes.
This font is well-suited to headlines, posters, and short, high-impact copy where its thick strokes and rounded forms can create a strong visual anchor. It also works nicely for playful branding, packaging, and signage that needs to feel friendly and bold at a glance. In body text, it’s best reserved for brief passages or callouts where a dense, emphatic texture is desirable.
The overall tone is upbeat and approachable, projecting a warm, poster-ready friendliness rather than a neutral corporate voice. Its chunky shapes and rounded construction give it a throwback, display-oriented energy that feels fun and assertive. The strong black presence reads as confident and attention-grabbing, yet the softened corners keep it from feeling aggressive.
The design appears intended as a bold, approachable display sans that balances strong presence with softened geometry. It aims to deliver immediate impact while maintaining a casual, welcoming character through rounded construction and compact, sturdy proportions.
Numerals match the weight and roundness of the letters, with especially bold, compact shapes that hold up well in short bursts. The design’s tight apertures and dense texture can build a strong typographic color, which benefits headlines but may feel heavy in long paragraphs.