Sans Normal Obkeh 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Fact' by ParaType, 'Akagi' and 'Akagi Pro' by Positype, 'Gloriola' by Suitcase Type Foundry, and 'Acorde' by Willerstorfer (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, playful, friendly, chunky, retro, impact, approachability, playfulness, retro appeal, rounded, soft corners, bouncy, compact, cartoonish.
A heavy, rounded sans with compact proportions and softly flattened curves that create a sturdy, blocky silhouette. Counters are relatively tight and the joins feel smooth, producing a dense, poster-ready texture. Terminals are blunt and gently curved rather than sharp, and stroke endings appear consistently squared-off with slight rounding, giving the forms a cushiony feel. The overall rhythm is punchy and slightly bouncy, with noticeable variation in glyph widths contributing to an energetic line of text.
Well suited for headlines, posters, and short, high-impact statements where bold presence is the priority. It also fits playful branding, packaging, and logo wordmarks that benefit from rounded, friendly shapes and a confident, compact footprint.
The tone is upbeat and approachable, with a humorous, informal personality. Its chunky shapes and rounded edges evoke a retro display sensibility and a friendly, kid-safe warmth rather than a corporate or technical voice.
The design appears intended to deliver maximum visual impact with a warm, approachable feel, combining heavy strokes with rounded geometry for a fun display voice. Its compact counters and lively width variation suggest a focus on expressive headlines rather than long-form reading.
In text, the weight creates strong word shapes and high impact, but the tight counters and dense color suggest it works best with generous tracking and line spacing. The numerals are bold and simple, matching the same rounded, compact construction as the letters for cohesive headline use.