Sans Normal Edmim 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Auto Pro' by Underware (names referenced only for comparison).
Keywords: ui text, branding, advertising, packaging, editorial, modern, friendly, casual, clean, lively, approachability, readability, modernity, informal tone, expressive italic, humanist, rounded, oblique, open apertures, soft terminals.
This typeface is an oblique sans with a smooth, humanist construction and gently rounded curves. Strokes stay fairly even, with minimal contrast and softly finished terminals that keep forms from feeling rigid. Uppercase shapes are clean and open, while the lowercase shows more calligraphic influence in letters like a, g, and y, giving the rhythm a slightly handwritten lean without becoming script-like. Counters are generous and apertures remain open, supporting clear word shapes in text.
It performs well in interfaces and product experiences where an inviting voice is needed, and it also suits branding, packaging, and short editorial passages that benefit from a contemporary, personable italic. The steady stroke and open forms help it remain legible at moderate text sizes while still adding a distinctive slanted character in headlines and callouts.
The overall tone reads modern and approachable, with a casual slant that adds motion and informality. It feels friendly and contemporary rather than technical, balancing clarity with a relaxed, conversational presence.
The design appears intended to provide a readable, everyday sans with an italic-forward personality—combining clean geometry with humanist shaping to create an informal, lively texture for modern communication.
The italics are integral to the design rather than a simple shear, with curvature and joins that maintain consistent texture across lines. Numerals follow the same rounded, low-drama logic and sit comfortably alongside the letters for mixed text settings.