Sans Normal Edkik 10 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, posters, packaging, editorial, quotes, friendly, casual, lively, playful, humanist, approachability, expressiveness, conversational tone, soft modernity, rounded, soft, bouncy, hand-drawn, informal.
A slanted, rounded sans with soft terminals and gently modulated curves that keep the texture smooth and even. Letterforms lean consistently to the right with a lively, slightly elastic rhythm; bowls are open and circular, and joins favor curved, brush-like transitions over rigid geometry. Uppercase forms stay simple and clean, while lowercase shapes add more personality through looped strokes, single-storey constructions, and subtly varied widths that create a natural, flowing word image. Numerals follow the same italic cadence with rounded corners and clear, uncomplicated silhouettes.
This face works well for branding systems that want a personable voice, as well as posters, packaging, and social graphics where an informal italic can add motion and charm. It can also serve as an accent type in editorial layouts for pull quotes, subheads, and short passages where a friendly, distinctive tone is desired.
The overall tone is warm and approachable, with a handwritten energy that feels conversational rather than formal. Its slant and rounded construction give it a spirited, upbeat character suited to friendly messaging and expressive display moments.
The design appears intended to blend the cleanliness of a rounded sans with the spontaneity of a handwritten italic, producing a legible but characterful voice. Its consistent slant, soft terminals, and buoyant proportions suggest a focus on warmth and everyday approachability rather than strict neutrality.
Counters are generally open and generously shaped, helping maintain clarity despite the informal, calligraphic influence. The italic angle is consistent across letters and figures, and the set maintains a cohesive, soft-edged color in text.