Sans Normal Mivi 10 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Enotria' by Aspro Type, 'ATC Duel' by Avondale Type Co., 'OL London' by Dennis Ortiz-Lopez, 'Muller Next' by Fontfabric, and 'PODIUM Sharp' by Machalski (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, signage, chunky, playful, friendly, retro, punchy, impact, approachability, display, branding, retro flavor, rounded, soft corners, bulky, compact counters, high impact.
A heavy, rounded sans with broad proportions and a distinctly chunky silhouette. Strokes are thick and steady, with softened corners and wide, oval-based bowls that create a compact, dark color on the page. Counters are relatively small and enclosed, and many joins and terminals feel blunt rather than sharply cut, giving the forms a solid, molded look. The lowercase shows a tall x-height with sturdy verticals and rounded apertures, while figures are similarly wide and weighty, keeping a consistent, blocky rhythm across text.
Best suited for display settings where size and contrast can showcase its chunky curves—headlines, posters, packaging, and bold brand marks. It can also work for signage or short calls-to-action where immediate visibility and a friendly tone are priorities, while longer passages may benefit from generous spacing and larger point sizes.
The overall tone is bold and upbeat, with a friendly, slightly retro display character. Its dense shapes and rounded geometry convey confidence and approachability, reading as energetic and attention-grabbing rather than formal or delicate.
The design appears intended to deliver maximum presence with a soft, approachable feel, combining very heavy strokes with rounded geometry for a bold display voice. Its proportions and compact counters suggest it’s optimized to create a strong typographic stamp in branding and promotional contexts.
The strong weight produces tight interior spaces in letters like a/e/s and in the numerals, which amplifies impact at larger sizes but can make small-size text feel dense. The wide set and large, rounded forms create a distinctive horizontal rhythm that stands out in headings and short lines.