Sans Normal Marad 10 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'ATC Duel' by Avondale Type Co., 'Rhode' by Font Bureau, 'Murs Gothic' by Kobuzan, and 'Huben' by Minor Praxis (names referenced only for comparison).
Keywords: posters, headlines, logos, packaging, signage, playful, retro, punchy, friendly, cartoonish, impact, approachability, retro flavor, display clarity, soft corners, bulbous, chunky, high impact, rounded terminals.
A heavy, compact-feeling display sans with broad proportions and large counters carved out of dense strokes. Curves are strongly rounded and slightly squarish at turns, with soft, blunted terminals and a generally geometric construction. The lowercase shows single‑storey a and g, a round, open e, and short ascenders/descenders that keep the texture blocky and even. Numerals are stout and rounded, with prominent bowls (notably 0, 6, 8, 9) and simple, sturdy angles on 4 and 7.
Best suited to posters, headlines, branding marks, and packaging where a big, friendly statement is needed. It also works well for signage and short bursts of text in advertising or social graphics, especially when set large for maximum impact.
The overall tone is bold and upbeat, leaning toward a retro, pop-signage feel. Its inflated, friendly shapes read as approachable and slightly cartoonish, making the voice energetic rather than formal.
This design appears intended as a high-impact, approachable display sans that prioritizes bold presence and legibility through large counters and rounded, simplified shapes. The forms suggest a deliberate nod to vintage/pop lettering while staying clean and contemporary enough for modern branding.
The weight distribution and softened corners create a smooth, inky silhouette that holds together well at large sizes. Spacing appears generous for a display face, helping maintain clarity despite the dense strokes and wide forms.