Sans Contrasted Goda 3 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, packaging, sports branding, assertive, sporty, industrial, retro, loud, maximum impact, headline utility, brand presence, sturdy geometry, retro modern, blocky, rounded corners, compact counters, notched joints, high impact.
A heavy, block-built sans with broad proportions and squared silhouettes softened by generous corner rounding. Strokes are largely uniform but show subtle contrast and tapering at joins, creating crisp internal angles and occasional notches that add bite to the otherwise smooth mass. Counters are compact and geometric, apertures are fairly closed, and the overall rhythm is dense and stable with strong horizontal emphasis. Numerals and capitals share the same sturdy, billboard-like presence, while lowercase forms remain bold and compact for tight, punchy setting.
Best suited to large-scale display work such as headlines, posters, event graphics, and bold branding. It can work well for logos and packaging where a sturdy, energetic presence is needed, and for short emphasis text where dense black coverage is a feature rather than a drawback.
The font projects a confident, high-impact tone that reads as sporty and industrial, with a slightly retro, headline-driven attitude. Its chunky geometry and tight counters create a commanding voice suited to bold statements rather than quiet nuance.
The design appears intended to maximize visual impact with wide, blocky forms and compact internal spaces, balancing squared geometry with rounded corners for a modern-but-retro display feel. The subtle shaping at joins suggests an effort to add character and motion without sacrificing solidity.
In text, the heavy weight and closed apertures can reduce fine differentiation at small sizes, but the strong silhouettes hold together well in short bursts. The rounded-square construction and sharp join detailing give it a distinctive texture that feels engineered and purposeful.