Sans Contrasted Gobi 7 is a very bold, very wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, sportswear, assertive, retro, industrial, sporty, playful, impact, display, nostalgia, readability, rounded, blocky, compact, sturdy, soft corners.
A heavy, rounded sans with compact counters and a distinctly blocky silhouette. Strokes are thick with visible modulation, especially at joins and terminals, giving the forms a sculpted, slightly ink-trap-like feel in places. Corners are softened rather than sharp, while curves (C, G, O, S) stay broad and stable, producing a dense, poster-ready texture. The lowercase is robust and simple with single-story shapes (notably a and g), short ascenders/descenders, and square-leaning dots on i/j; numerals are wide and weighty with strong, uniform presence across the set.
Best suited to headlines, short statements, and logo-style wordmarks where dense weight and rounded block forms can carry the message. It works well for packaging and signage that needs strong visibility, and for sports/industrial-themed branding where a tough but approachable voice is desired.
The overall tone is bold and confident with a friendly, throwback edge. Its rounded geometry and chunky rhythm evoke mid-century display lettering and athletic/industrial branding, reading energetic and attention-seeking rather than delicate or bookish.
The design appears intended as an attention-forward display sans that balances toughness with friendliness. By combining chunky proportions, softened corners, and controlled stroke modulation, it aims to stay readable at large sizes while projecting a confident, retro-leaning personality.
Spacing appears intentionally tight in running text, creating a solid typographic “wall” that enhances impact at large sizes. Many letters emphasize horizontal mass (E, F, T) and broad bowls (D, P, R), which helps maintain legibility under heavy weight while preserving a distinctive, slightly compressed interior space.