Sans Superellipse Ugkap 13 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Gotham' by Hoefler & Co., 'Posting Sans' by K-Type, 'Prelo Condensed' and 'Trade Gothic Display' by Monotype, and 'Ansage' by Sudtipos (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, signage, playful, friendly, chunky, retro, loud, impact, approachability, simplicity, display, rounded, soft corners, blunt, compact, bouncy.
A heavy, rounded sans with broad, blocky strokes and softly squared terminals that feel like superellipse-cut shapes. Curves are full and closed with small apertures, giving letters a compact, sturdy silhouette. Counters are tight and often rounded-rectangular; joins and corners are consistently softened, producing a cohesive, molded look. The lowercase is tall and robust with short extenders, while the numerals share the same thick, simplified construction for strong consistency across the set.
Best suited to display settings where bold, friendly shapes need to read quickly—posters, large headlines, storefront or wayfinding text, and punchy brand marks. It also works well on packaging and social graphics where a compact, high-impact typographic color is desired.
The overall tone is upbeat and approachable, with a toy-like, poster-friendly presence. Its chunky rhythm reads as confident and slightly retro, leaning toward fun and informal rather than refined or technical.
The design appears intended to deliver maximum visual impact with softened, approachable geometry—combining strong massing with rounded-rectangle forms to feel modern, fun, and highly legible at larger sizes.
Several forms show intentionally simplified geometry—single-storey-style construction where applicable and reduced interior space—prioritizing impact over delicate detail. The heavy weight and tight counters can cause darker texture in longer paragraphs, especially at smaller sizes.