Slab Contrasted Fuhi 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Goodall' by Colophon Foundry, 'Publica Slab' by FaceType, 'Equip Slab' and 'Shandon Slab' by Hoftype, 'Pepi/Rudi' by Suitcase Type Foundry, and 'Museo Slab' and 'Museo Slab Rounded' by exljbris (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sturdy, collegiate, retro, assertive, playful, maximum impact, brand presence, vintage poster, collegiate feel, strong texture, blocky, bracketed, ink-trap, soft corners, heavy serifs.
A heavy, slab-serif display face with broad proportions, compact counters, and a strongly horizontal emphasis. The serifs read as chunky, mostly square slabs with subtle bracketing and small interior notches that resemble ink traps, especially where strokes meet bowls and terminals. Curves are generously rounded but controlled, while joins stay robust, producing a dense, poster-ready color and a steady rhythm across upper- and lowercase. Numerals follow the same weight and stance, with simplified, sturdy forms that prioritize impact over delicacy.
This font suits high-impact typography such as headlines, posters, and promotional graphics where strong silhouette and dense color are assets. It also fits sports and collegiate branding, badges, and packaging that benefits from a sturdy slab-serif voice. Use more generous tracking at smaller sizes to offset the tight counters and heavy joins.
The overall tone is bold and confident, evoking classic collegiate and vintage poster lettering. Its chunky slabs and tight apertures give it an authoritative, hardworking feel, while the rounded geometry and notched details add a friendly, slightly playful character.
The design appears intended to deliver maximum impact with a classic slab-serif foundation, combining sturdy, block-like construction with small notched details to enhance definition in dense, bold settings. It targets display use where a confident, vintage-leaning presence and strong word shapes are more important than fine text economy.
At larger sizes the notched junctions and interior cuts become a defining texture, giving the face a distinctive, engineered look. The lowercase remains strongly built and readable, with a single-storey “a” and rounded bowls that keep the texture consistent with the uppercase.