Slab Contrasted Fupo 5 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Pepi/Rudi' and 'Tabac Slab' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, rugged, confident, retro, sporty, industrial, impact, signage, heritage, stability, attention, blocky, chunky, bracketed, rounded, compact.
A heavy, block-built slab serif with broad proportions, squared terminals, and pronounced, bracketed serifs that read as sturdy horizontal “feet.” Strokes are thick with only slight modulation, and many joins are softened with rounded corners that keep the texture from feeling sharp. Counters are compact and often squarish, producing dense, high-impact letterforms and a strongly even typographic color. The lowercase is robust and straightforward, with single-storey forms (notably the “a”) and short extenders that reinforce a compact, poster-like rhythm.
Best suited to display typography such as headlines, posters, titles, and bold branding where weight and presence are priorities. It can work well for packaging, labels, and promotional graphics that benefit from a rugged, vintage-leaning slab serif voice. The dense shapes and strong serifs suggest using it at medium-to-large sizes rather than extended body text.
The overall tone is bold and workmanlike, combining a vintage signage feel with a contemporary, assertive weight. It comes across as dependable and no-nonsense, with a friendly hint of softness from the rounded corners and generous slabs. The result feels suited to attention-grabbing, confident messaging rather than delicate or refined typography.
The design appears intended to deliver maximum impact with a sturdy slab serif structure, echoing classic wood-type and sign-painting traditions while keeping the outlines clean and consistent. Its wide stance and compact counters aim to hold attention and project strength in short lines of text.
The numerals and uppercase maintain the same stout, geometric logic, creating a cohesive set for display settings. The letterforms favor strong horizontals and stable bases, which enhances readability at large sizes and strengthens the impression of solidity.