Sans Superellipse Lilu 12 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Hudson NY Pro' by Arkitype, 'Charles Wright' by K-Type, 'Nulato' by Stefan Stoychev, and 'Octin College' by Typodermic (names referenced only for comparison).
Keywords: branding, packaging, app ui, signage, headlines, friendly, soft, modern, playful, utilitarian, approachability, clarity, modernity, impact, cohesion, rounded, squared, compact, sturdy, geometric.
A heavy, monoline sans built from rounded-rectangle geometry, with consistently softened corners and broadly uniform stroke thickness. Curves are squarish and superelliptical rather than circular, producing boxy counters and terminals that feel smooth and controlled. Proportions read compact with generous stroke presence, short-to-moderate extenders, and straightforward, low-contrast construction that stays visually even across letters and figures. Numerals and capitals appear sturdy and legible, with the overall rhythm driven by consistent radii, wide apertures, and rounded joins.
This font suits branding systems that want a modern, approachable voice, as well as packaging and product labels where bold, rounded forms stand out quickly. It can work well in UI and wayfinding contexts for short strings, buttons, and signage, and it performs best for headlines, titles, and callouts where its chunky geometry can be a defining visual asset.
The rounded-square construction gives the face a warm, approachable tone while still feeling contemporary and functional. Its stout shapes and softened edges suggest a friendly, tech-adjacent personality—confident and pragmatic, with a hint of playful charm.
The design appears intended to merge robust legibility with a softened, geometric aesthetic—delivering a strong silhouette that feels welcoming rather than aggressive. Its consistent radii and rounded-rectangle skeleton suggest an emphasis on clarity, cohesion, and contemporary brand friendliness.
The glyphs maintain a coherent corner radius and squarish curvature throughout, which creates a distinctive “soft-rectangular” silhouette in both text and display sizes. The overall darkness is strong, so spacing and counters do much of the readability work, especially in dense lines of text.