Sans Superellipse Lura 1 is a bold, normal width, monoline, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, logos, friendly, retro, playful, soft, approachability, modern signage, brand voice, geometric cohesion, rounded, blobby, chunky, geometric, high-contrast counters.
A rounded, geometric sans built from softly squared superellipse shapes and uniform stroke thickness. Corners and terminals are heavily radiused, giving letters a molded, cushiony silhouette with compact apertures and generously rounded counters. Curves are controlled and slightly squared-off rather than purely circular, while verticals read steady and even; diagonals (like in A, V, W, X) keep the same thickness and end in blunt, rounded tips. Numerals follow the same rounded-rectangle logic, with closed forms (0, 6, 8, 9) appearing boxy-soft and the 1 presented as a simple rounded stem.
Best suited to short display lines—headlines, posters, packaging, and brand marks—where its rounded geometry can read clearly and deliver personality. It also works well for UI labels or product names when a friendly, soft-tech aesthetic is desired, but dense paragraphs may feel tight due to the compact apertures.
The overall tone is approachable and lightly quirky, with a retro-futuristic feel that sits between techy and toy-like. The soft corners and compact openings make it feel friendly and informal, while the consistent geometry keeps it orderly and modern.
The design appears intended to deliver a contemporary geometric sans with softened, rounded-rectangle construction—combining a strong, high-impact presence with a welcoming, playful character. Its consistent stroke and superellipse logic suggest an emphasis on coherence across letters and numerals for attention-grabbing display typography.
Letterforms tend toward narrow internal spaces (notably in B, S, a, e, and s), which strengthens a bold, sign-like color at larger sizes. Distinctive squarish bowls and rounded-rectangular curves create a cohesive texture across mixed case, and punctuation such as the dot and apostrophe appears as clean, rounded elements that match the heavy radiusing elsewhere.