Serif Normal Buraj 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Arpona' by Floodfonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, retro, confident, playful, hearty, impact, approachability, nostalgia, display clarity, brand character, rounded, soft, bracketed, bulky, compact.
A heavy, rounded serif with compact counters and softly bracketed terminals that read as small, cushioned serifs rather than sharp wedges. The strokes are substantial and fairly even, with gentle modulation and minimal sharp corners, producing a smooth, blobby silhouette. Proportions are broad with sturdy verticals; bowls and apertures are relatively tight, and joins are thick, creating a dense, poster-ready texture. Numerals and capitals share the same chunky, softened construction, maintaining consistent weight and rhythm across the set.
Best suited to display typography such as headlines, posters, storefront or event signage, packaging, and brand marks where a bold, friendly serif is desired. It can also work for short emphatic text—pull quotes, labels, and titles—where its dense color and softened edges support an approachable, retro-leaning tone.
The overall tone is warm and approachable, combining a nostalgic, old-style headline feel with a playful, almost cartoonish softness. Its bold presence feels confident and inviting rather than formal, suggesting a lively, upbeat voice suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact with a softened serif voice: strong, readable silhouettes combined with rounded detailing that reduces severity. It emphasizes warmth and personality while preserving a familiar serif structure, aiming for attention and charm in display settings.
At text sizes the strong weight and tight internal spaces create a dark, compact color, while at display sizes the rounded brackets and bulb-like terminals become the defining character. The design favors solidity and impact over delicacy, with a consistent, friendly rhythm across uppercase, lowercase, and figures.