Sans Normal Asluw 1 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'BR Segma' by Brink and 'Evert Greek', 'Evert Greek Text', 'Evert Latin', and 'Evert Latin Text' by Foundry5 (names referenced only for comparison).
Keywords: ui text, web typography, editorial, signage, presentations, clean, neutral, modern, friendly, practical, clarity, versatility, modernity, neutrality, geometric, open counters, even rhythm, crisp terminals, plainspoken.
A clean, modern sans with mostly circular/elliptical construction and even stroke color. Curves are smooth and consistent, while terminals are predominantly straight or softly squared, giving forms a crisp, engineered finish. Uppercase shapes read broad and stable with simple joins; lowercase maintains open counters and clear apertures for steady text rhythm. Numerals are straightforward and utilitarian, matching the letterforms with round bowls and uncomplicated geometry.
This font suits UI and product interfaces, web content, and general-purpose editorial typography where clarity and an even texture are priorities. Its straightforward shapes also work well for signage and presentation decks, remaining legible at a range of sizes and in longer passages.
The overall tone is neutral and contemporary, leaning friendly through its rounded forms while staying professional through restrained detailing. It feels practical and unobtrusive, designed to communicate clearly rather than add stylistic personality.
The design appears intended as a versatile, everyday sans: geometric enough to feel modern, but restrained enough to stay readable and broadly applicable. The emphasis is on consistent rhythm, clear counters, and uncomplicated letterforms for dependable use across contexts.
Round letters (like O/C/G/Q) emphasize a geometric backbone, while diagonals (V/W/X/Y) keep a clean, sharp presence without looking aggressive. Spacing appears balanced and even in the sample text, supporting a smooth reading flow across mixed-case lines.