Sans Normal Dugeh 10 is a regular weight, very wide, low contrast, upright, normal x-height font visually similar to 'LCT Picon' by LCT and 'Matahari Sans' and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, clean, friendly, neutral, open, clarity, modernism, openness, display presence, geometric, rounded, airy, monoline, spacious.
A monolinear sans with broad proportions and generous sidebearings, giving words a notably open, spacious texture. Curves are smooth and circular, with clean joins and minimal modulation; terminals read crisp and straight rather than tapered. Counters are large and open, and the overall construction favors simple geometric forms with slightly softened, rounded corners. Uppercase forms feel wide and stable, while the lowercase maintains a straightforward, contemporary skeleton with clear, uncluttered shapes.
Best suited to headlines and short-to-medium text where its wide proportions can be a deliberate stylistic choice—such as branding, packaging, posters, and signage. It can also work in UI or editorial settings when ample horizontal space is available and a clean, contemporary voice is desired.
The tone is modern and neutral with a friendly edge created by the rounded geometry and open counters. Its wide stance and airy spacing produce a calm, unhurried rhythm that feels approachable and contemporary rather than technical or severe.
The design appears intended to deliver a contemporary geometric sans with an expansive footprint, prioritizing clarity, openness, and smooth circular forms for a polished, modern feel.
The numeral set follows the same rounded, geometric logic, with a clear, open “0” and balanced “8,” and generally smooth, continuous curves. In text, the wide proportions increase presence at display sizes and create a distinctive, expansive word silhouette.