Sans Normal Vogan 7 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans', 'Artegra Soft', 'Dexa Pro', 'Dexa Round', and 'Habanera' by Artegra (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, app ui, friendly, sporty, modern, casual, energetic, impact, approachability, motion, clarity, modernity, rounded, soft, slanted, heavy, open.
A slanted, heavy sans with rounded terminals and broadly drawn, open counters. Strokes are smooth and low-contrast, with gently squared curves and a consistent, slightly forward-leaning rhythm. Uppercase forms feel sturdy and wide-set, while lowercase includes single-storey shapes (notably the a and g) that keep the texture informal and approachable. Numerals are robust and rounded, matching the overall softness and maintaining clear silhouettes at display sizes.
This font suits bold headlines, branding systems, and packaging where a friendly, high-impact sans is needed. It performs well in posters, social graphics, and product marketing, and can also work for short UI labels or buttons where a slanted, energetic tone is appropriate.
The overall tone is upbeat and approachable, with a sporty, contemporary feel driven by the consistent slant and soft, rounded finishing. It reads confident and energetic rather than formal, lending a friendly voice to headlines and short messaging.
The design appears intended to deliver a modern, approachable sans voice with extra emphasis and motion through a consistent forward slant. Its rounded construction and simplified forms suggest a focus on immediacy, clarity, and a casual, contemporary character for display-driven typography.
The spacing and letterforms create an even, dark typographic color, especially in all-caps settings. Curves and joins are simplified and clean, prioritizing clarity and impact over sharp detailing, which helps the face stay legible while retaining a casual, kinetic personality.