Sans Normal Vobiw 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'Candid' by Lucas Tillian, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: branding, sportswear, posters, packaging, headlines, dynamic, sporty, friendly, modern, energetic, momentum, approachability, impact, clarity, contemporary, rounded, oblique, soft terminals, humanist, compact.
A rounded, oblique sans with sturdy strokes and smooth, softened terminals. The letterforms lean consistently and maintain a clean, low-contrast build, with gently curved joins and a slightly compact feel in many glyphs. Counters are open and shapes are broadly circular—especially in O/C and the lowercase bowls—while diagonals in V/W/X and the slanted numerals reinforce a forward-tilting rhythm. Overall spacing reads even and practical, supporting tight, punchy setting at larger sizes.
Well-suited to branding systems that want an active, modern tone, especially in sports, fitness, and casual lifestyle contexts. It works best for headlines, posters, packaging, UI highlights, and short marketing copy where its slanted rhythm and rounded solidity can carry the message without needing delicate detail.
The font conveys motion and approachability at once: assertive enough for impact, but softened by rounded geometry that keeps it friendly. Its steady slant adds an energetic, contemporary tone that feels active rather than formal.
The design appears intended to combine the speed and emphasis of an oblique style with the accessibility of rounded, geometric forms. It aims for high-impact readability and a friendly, contemporary character that stays clean and consistent across letters and numerals.
Uppercase forms appear straightforward and geometric, while the lowercase introduces more humanist warmth through rounded bowls and simple, single-storey constructions (notably a and g). Numerals are robust and legible with the same soft-corner treatment, helping maintain a cohesive voice across headlines and short bursts of text.