Serif Normal Robiz 2 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Hideout' by Monotype, 'LFT Etica Sheriff' by TypeTogether, and 'Ferpa' by Typeóca (names referenced only for comparison).
Keywords: headlines, posters, logotypes, packaging, signage, gothic, heraldic, historic, commanding, dramatic, historic flavor, display impact, ornamental authority, carved geometry, bold presence, blackletter, angular, faceted, chamfered, high-impact.
A heavy, angular serif design with pronounced, faceted terminals and chamfered corners throughout. Strokes are largely straight and planar, with minimal curvature, creating a cut-stone or carved-wood look and a distinctly segmented rhythm. Counters tend to be compact and polygonal, and joins are sharp, yielding strong interior texture in words. Capitals are broad and emphatic, while the lowercase maintains similarly pointed serifs and wedge-like feet, keeping a consistent, sculpted silhouette across sizes.
This face is well suited to headlines, mastheads, posters, and identity work where a bold, historic flavor is desired. It can also serve effectively for signage or packaging where the angular silhouettes help forms hold up at a distance, especially when set with ample spacing.
The overall tone is gothic and heraldic, suggesting tradition, authority, and ceremony. Its sharp geometry and dense color give it a dramatic, assertive voice that reads as historic rather than casual or contemporary.
The design intention appears to modernize blackletter/old-style ornamental cues into a robust, highly legible display serif, emphasizing carved, faceted construction and strong silhouettes for impact. Consistent wedge serifs and polygonal counters aim to deliver a unified, ceremonial voice across uppercase, lowercase, and numerals.
In continuous text it produces a dark, compact typographic color with crisp edges and strong vertical emphasis, making it most effective when given generous tracking or used above body-text sizes. The figures follow the same angular, chiseled logic as the letters, reinforcing a cohesive, display-oriented personality.