Sans Normal Laked 17 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Mesveda' by Agny Hasya Studio and 'Hidone' by RantauType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, modern, confident, dynamic, impact, motion, promotion, attention, rounded, slanted, compact, punchy, smooth.
A heavy, slanted sans with broad, rounded geometry and smooth, low-modulation strokes. Curves are built from clean circular/elliptical forms, while terminals are largely blunt with gently softened corners, producing a compact, sturdy silhouette. Uppercase letters feel wide and stable with generous counters (notably in C, O, and Q), and the lowercase shows a single-storey a and g, a round i dot, and overall sturdy bowls. Numerals are similarly bold and rounded, designed for strong presence and quick recognition at display sizes.
Best suited to bold headlines, posters, branding marks, and promotional graphics where impact matters more than long-form comfort. It works well for sports and lifestyle applications, energetic editorial display, event titles, and punchy packaging callouts.
The overall tone is assertive and upbeat, with the forward slant adding motion and urgency. Its chunky, rounded forms feel contemporary and friendly rather than sharp or technical, giving it a sporty, promotional energy.
The design appears intended as a high-impact italic display sans that combines muscular weight with rounded, approachable shapes. The goal seems to be strong visibility and a sense of movement, while maintaining clean, modern simplicity.
The italic angle is consistent and gives lines of text a strong rightward flow. Spacing appears geared toward headline use: shapes are dense and visually cohesive, with tight internal rhythms that read best when given a bit of breathing room in tracking and line spacing.