Sans Normal Larir 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Equip' by Hoftype and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: sports branding, headlines, posters, packaging, app ui, sporty, energetic, confident, punchy, contemporary, impact, speed, modernity, attention, bold branding, oblique, rounded, compact, soft corners, heavy strokes.
A heavy, oblique sans with broad proportions and rounded, softly blunted terminals. Letterforms are built from simple, geometric curves and sturdy straight strokes, with minimal contrast and a smooth, even color across words. Counters are generally open for the weight, and curves (notably in O/C/G/S) read as clean and circular; joins and diagonals are firm and slightly compressed by the slant. The overall spacing and rhythm feel steady and poster-like, emphasizing mass and momentum over delicate detail.
Best suited to big, high-impact settings such as sports and lifestyle branding, event posters, storefront or product packaging, and short-form digital headlines. It can also work for UI moments that need a strong callout style, where the oblique stance helps guide the eye and add urgency.
The tone is bold and kinetic, with a forward-leaning stance that suggests speed and drive. Its rounded geometry keeps the voice friendly rather than aggressive, while the dense blackness gives it an assertive, attention-grabbing presence.
The design appears intended to deliver maximum visual impact with a streamlined, geometric construction and a consistent oblique motion. It prioritizes clarity at display sizes and a modern, energetic feel, using rounded shapes and heavy strokes to stay approachable while remaining emphatic.
Numerals are large and weighty with simplified shapes that match the letters; curves in 2/3/5/8/9 appear especially full and graphic. The italic angle is consistent across caps and lowercase, supporting a cohesive, flowing line in longer phrases.