Sans Normal Diras 1 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: branding, ui, headlines, posters, packaging, techy, playful, sleek, futuristic, clean, distinctive branding, modern clarity, tech flavor, geometric simplicity, friendly neutrality, geometric, monoline, rounded, open counters, wide apertures.
A clean geometric sans with monoline strokes and rounded, circle-driven bowls. Curves are smooth and consistent, while joins and terminals stay crisp and uncluttered, giving the forms a tidy, engineered feel. Counters are generally open and generous, with wide apertures in letters like C, S, and e, supporting clear interior space and an airy rhythm. Proportions lean modern and slightly stylized: diagonals are sharp and stable, and several glyphs feature distinctive internal dots (notably O/o and Q/q), adding a unique signature without increasing stroke complexity.
Well suited to contemporary branding, UI and product surfaces, and headlines where a geometric, modern voice is desired. It can also work for short paragraphs, captions, and signage when the distinctive dotted forms align with the visual identity.
The overall tone is modern and slightly sci‑fi, balancing a clean, neutral structure with a playful, tech-inspired quirk. The dotted internal details and geometric construction suggest digital interfaces, contemporary product branding, and forward-looking design systems.
The design appears intended to deliver a modern geometric sans that remains highly legible while incorporating a memorable, system-like detail. The consistent monoline construction and rounded geometry point to an emphasis on clarity, cohesion, and a recognizable signature for contemporary graphic design.
The dotted counters create a strong identifying motif that becomes more noticeable in longer text, especially in words containing O/Q. Spacing and letter shapes appear designed for display-to-text crossover: simple, high-clarity forms with enough idiosyncrasy to read as a branded type voice.