Sans Normal Adbuk 13 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Munika' by Gravitype, 'Myna' by Milatype, 'Kaleko 105 Text' and 'Kessel 105 Text' by Talbot Type, and 'Causten' and 'Causten Round' by Trustha (names referenced only for comparison).
Keywords: branding, packaging, advertising, posters, headlines, friendly, casual, approachable, modern, lively, approachability, modernity, motion, readability, rounded, humanist, slanted, soft terminals, open apertures.
This typeface is a rounded, slanted sans with smooth curves and a gentle, humanist construction. Strokes stay largely even, with soft, slightly angled terminals that keep forms from feeling mechanical. Counters are open and generous, and the overall rhythm is buoyant, with a mild forward lean and subtle variability in character widths that gives text a conversational flow. Numerals follow the same rounded logic, with clear, simple shapes and consistent stroke weight.
It works well for branding and packaging that benefit from a soft, contemporary voice, and for advertising or poster headlines where a friendly slanted sans can add motion. In short blocks of copy, it maintains clear letterforms and an inviting texture, making it a good choice for marketing text, social graphics, and light editorial callouts.
The overall tone is warm and informal, projecting friendliness and ease rather than strict neutrality. Its italic posture reads energetic and personable, making it feel well suited to upbeat, everyday communication.
The design appears intended to deliver a modern sans that feels approachable and dynamic, combining rounded geometry with a consistent italic slant for emphasis and momentum. Its even color and open shapes suggest a focus on comfortable reading while still offering a distinctive, upbeat personality.
Round characters show clean, continuous curves and stable proportions, while diagonals and joins stay smooth and un-fussy. The slant is steady across uppercase, lowercase, and numerals, which helps paragraphs maintain a coherent, fluid texture without appearing overly stylized.