Sans Other Jaruv 10 is a regular weight, narrow, low contrast, italic, normal x-height font.
Keywords: headlines, branding, posters, packaging, logotypes, retro, lively, sporty, casual, expressive, add motion, evoke retro, stand out, display focus, brand character, slanted, rounded, looped, tapered, compact.
This typeface is a slanted, compact sans with softly rounded forms and a steady, low-contrast stroke. Terminals often finish with subtle hooks or tapered flicks, giving many letters a quasi-script rhythm without fully connecting. Curves are smooth and slightly pinched in places, while counters stay fairly open for a narrow design. The overall texture is even and dark, with a consistent forward momentum and occasional loop-like details in select capitals and numerals.
It performs best in display contexts such as headlines, poster titles, packaging callouts, and brand marks where its lively slant and distinctive terminals can be appreciated. It can also work for short subheads or captions when a casual, retro tone is desired, but the pronounced stylistic motion is more impactful at larger sizes.
The font reads energetic and upbeat, with a distinctly retro, sign-painting-adjacent flavor. Its slant and hooked terminals add personality and motion, making it feel sporty and informal rather than neutral or corporate.
The design appears aimed at delivering a friendly, retro-leaning italic sans voice that balances legibility with expressive, hooked terminals. It prioritizes momentum and character for attention-grabbing typography while keeping stroke contrast and structure consistent for a stable overall color.
In running text the angled stance creates a strong diagonal flow, and the distinctive uppercase forms (with occasional ornamental bends) can become a focal point. The numerals follow the same slanted, compact logic and match the letterforms well, supporting cohesive headline and display settings.