Slab Square Utha 10 is a very light, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, book covers, posters, branding, editorial, refined, modernist, literary, fashion, editorial display, luxury branding, modern refinement, title emphasis, hairline, crisp, bracketless, geometric, stately.
A hairline serif design with sharp, rectangular slab serifs and pronounced thick–thin modulation. Strokes are largely straight and clean, with crisp corners and minimal bracketing, while curves (C, O, S, G) stay smooth and open. The caps read tall and structured, with flat-topped terminals and a measured, almost engraved rhythm; joins and diagonals remain precise rather than calligraphic. Lowercase forms keep a classic book-face skeleton but are simplified and airy, with compact bowls and fine entry/exit strokes that emphasize the high-contrast construction. Numerals match the same delicate build, with narrow, elegant figures and clear, linear stress.
Best suited to display typography such as magazine headlines, book covers, poster titles, and elevated brand identities where contrast and sharp slab serifs can be appreciated. It can work for short editorial subheads or pull quotes when set with generous size and spacing, but is less ideal for dense body text in small sizes due to its fine hairlines.
The overall tone is elegant and editorial, combining a contemporary, fashion-forward crispness with a restrained, literary authority. Its stark contrast and razor serifs create a cool, precise voice—more boutique and curated than warm or casual—suited to settings that want sophistication and visual tension.
The font appears designed to deliver a high-fashion, editorial slab-serif look: sharp, flat serifs paired with extreme contrast to create a premium, contemporary voice. Its disciplined geometry and uncluttered terminals suggest an intention to stay readable in display use while still feeling distinctive and stylized.
The design relies on thin horizontals and fine interior details, which contribute to a refined texture but can visually break up at small sizes or on low-resolution output. Wide, flat serifs and sharp terminals give the face a distinctive "cut" at letter edges, producing a decorative sparkle in headlines while keeping the underlying letterforms disciplined.