Sans Normal Asgem 12 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui, web, editorial, product, branding, clean, modern, neutral, friendly, approachable, utility, legibility, versatility, contemporary tone, rounded, open counters, low contrast, geometric, rational.
This sans serif features clean, low-contrast strokes with rounded terminals and a distinctly geometric underpinning. Curves are smooth and circular, with open counters and generous apertures that keep letterforms clear at text sizes. Proportions feel balanced and contemporary, with straightforward construction across capitals, lowercase, and numerals; shapes like the bowls and rounds stay consistent, while diagonals and joins remain crisp and uncluttered.
Well-suited to interfaces, web content, and general-purpose text where clarity and an even reading texture matter. Its rounded geometry also works for contemporary branding and product communications that need to feel friendly without becoming informal.
The overall tone is modern and neutral with a friendly, approachable softness from the rounded ends and ample whitespace inside letters. It reads as practical and contemporary rather than expressive or decorative, projecting clarity and calm.
The design appears intended as a versatile, everyday sans with geometric roundness and high functional legibility. It prioritizes consistency, clean construction, and a approachable voice that can adapt across headings and text.
The sample text shows even color and steady rhythm in continuous reading, with spacing that supports legibility and a tidy, unforced texture. Numerals follow the same rounded, geometric logic as the letters, helping mixed text feel cohesive.