Sans Normal Ohmag 12 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Averta PE' by Intelligent Design and 'Madani' and 'Madani Arabic' by NamelaType (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, friendly, modern, confident, playful, approachable, clarity, approachability, modern branding, display impact, versatility, geometric, rounded, clean, open, sturdy.
This typeface features solid, even strokes with rounded geometry and smooth curves, producing a sturdy, high-contrast-free silhouette. Counters are generally open and circular, and joins are clean with minimal modulation, giving the forms a crisp, engineered consistency. Proportions feel balanced and contemporary, with compact terminals and a clear, rhythmic baseline presence across both uppercase and lowercase.
This font works particularly well for headlines, logos, and short display copy where a bold, friendly voice is needed. Its clean shapes and open counters also suit wayfinding and signage, as well as packaging and marketing materials that benefit from a modern, approachable sans look.
The overall tone is friendly and straightforward, combining a contemporary, no-nonsense clarity with a subtle playful softness from its rounded forms. It reads as confident and approachable rather than formal, making it feel modern and usable without seeming cold or technical.
The design appears intended to deliver a contemporary geometric sans with a strong, legible presence and a warm, accessible character. It prioritizes clean construction and consistent rhythm to perform reliably in modern brand and display contexts.
The numerals and capitals appear designed for strong visual presence, with simple construction and clear internal spaces that help maintain legibility at larger sizes. The lowercase carries the same geometric logic as the uppercase, reinforcing a cohesive texture in paragraph and headline settings.