Sans Normal Volim 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Izmir' by Ahmet Altun, 'Normatica' by CarnokyType, 'Cleor' by Designova, 'RF Dewi' by Russian Fonts, 'Ordina' by Schriftlabor, and 'Amsi Grotesk' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, casual, sporty, approachable, energetic, warm modernity, informal clarity, dynamic emphasis, approachable branding, rounded, soft terminals, humanist, bouncy, compact caps.
A rounded, slanted sans with sturdy strokes and soft, curved terminals throughout. The design favors broad curves and open counters, with gently squared bowls and a consistent, smooth stroke flow. Uppercase forms read compact and stable, while lowercase shows more bounce and individuality—particularly in letters like a, g, y, and t—creating an informal rhythm. Numerals are similarly rounded and substantial, with simple, highly legible shapes that match the letterforms’ soft edges and forward motion.
Well-suited to headlines, short paragraphs, and callouts where a friendly, energetic presence is needed. It can work effectively for branding, packaging, and signage that benefits from rounded shapes and a forward-leaning, modern tone, particularly in contexts aiming for warmth and approachability.
The overall tone feels friendly and casual, with a sporty, upbeat lean created by the steady italic angle and rounded construction. It communicates approachability more than formality, giving text a conversational, contemporary voice that still holds up at display sizes.
The font appears designed to deliver a contemporary, inviting sans voice with a dynamic italic stance and rounded geometry, balancing strong presence with soft, non-aggressive contours. Its lively lowercase and smooth curves suggest an intention to feel personable and readable while still functioning confidently in display-oriented use.
The italic is true in structure rather than merely slanted, with a noticeably lively lowercase and slightly varied character widths that add texture in longer passages. Apertures stay relatively open and the joins remain smooth, helping maintain clarity despite the heavy, soft-edged forms.