Sans Normal Voliv 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Brandon Grotesque', 'Brandon Grotesque Office', 'Brandon Text', 'Brandon Text Office', and 'Mikado' by HVD Fonts (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, social media, friendly, casual, upbeat, approachable, playful, friendly emphasis, modern casual, display readability, approachability, rounded, soft corners, humanist, lively, bouncy.
A rounded, slanted sans with smooth curves and softly finished terminals. Strokes maintain an even, sturdy presence with minimal contrast, while the italic angle and slightly springy proportions create a lively rhythm. Counters are generally open and circular, with compact joins that keep forms dense and cohesive. Numerals and lowercase show gently irregular, humanist-like shaping that reads intentionally informal rather than rigidly geometric.
Well suited to branding and packaging that benefits from a friendly, contemporary tone, as well as posters, short headlines, and social content where a lively italic voice helps attract attention. It can also work for UI accents or labels when a softer, more informal emphasis is desired.
The overall tone is warm and personable, leaning toward a cheerful, conversational voice. Its slant and rounded construction suggest motion and friendliness, giving text an energetic, informal feel without becoming overly decorative.
Likely designed to provide an approachable italic sans for display-forward settings, combining robust readability with a rounded, upbeat personality. The consistent curves and soft terminals prioritize friendliness and momentum over strict geometric neutrality.
The letterforms show a consistent, rounded construction across caps, lowercase, and figures, with clear differentiation between similar shapes (such as O/0 and I/l) through proportion and terminals. The italic stance is integrated into the drawing (not just mechanically slanted), reinforcing a natural handwritten cadence while staying clearly typographic.