Print Umbog 7 is a bold, very narrow, medium contrast, upright, short x-height font.
Keywords: packaging, posters, headlines, social media, kids content, playful, friendly, casual, quirky, handmade, handmade feel, approachability, casual branding, expressive display, rounded, brushy, bouncy, soft terminals, informal.
A compact, hand-drawn print style with thick, brush-like strokes and softly rounded terminals. Letterforms are mostly upright with a lively baseline rhythm and slight irregularities that keep the texture organic rather than mechanical. Counters tend to be small and the curves are generously rounded, while verticals are prominent and the overall proportions stay tall and condensed. Caps and lowercase share a consistent marker-pen feel, and the numerals match the same simplified, rounded construction.
This font works best for short to medium-length text where personality matters: packaging callouts, posters, headlines, social graphics, and casual branding. It can also suit kid-focused materials, DIY labels, and promotional copy that benefits from a friendly, hand-lettered feel.
The tone is upbeat and approachable, with a spontaneous, doodled energy that reads as personal and conversational. Its slightly quirky shapes and bouncy rhythm give it a cheerful, informal voice suited to lighthearted messaging.
The design appears intended to mimic quick marker lettering in an unconnected print style, prioritizing approachability and visual charm over strict typographic regularity. It aims to deliver a bold, handmade presence that stays readable while feeling informal and human.
The dense strokes and narrow build create strong color in a line of text, while the soft edges prevent it from feeling harsh. The forms favor simplicity over precision, emphasizing warmth and immediacy.