Sans Normal Obmor 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Copperplate New' by Caron twice, 'Parson' by Genetype, and 'Point Panther' by Sarid Ezra (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, punchy, modern, approachable, impact, approachability, display clarity, brand voice, soft corners, rounded joins, closed apertures, compact counters, heavy terminals.
A compact, heavy sans with broad, rounded forms and minimal stroke modulation. Curves are smooth and bulb-like, with subtly softened corners and thick terminals that give letters a sturdy, carved silhouette. Counters tend to be tight and apertures are often relatively closed, producing dense black shapes and a strong, even texture in text. The lowercase is simple and utilitarian, with single-storey forms where expected (notably the “g”), while capitals are wide, blocky, and highly uniform in weight.
This style is well suited to short, high-impact applications such as headlines, poster typography, brand marks, packaging callouts, and signage where a dense, confident voice is desired. It performs best with generous spacing and at medium-to-large sizes where its rounded details and tight counters remain clear.
The overall tone is bold and friendly, leaning playful rather than formal. Its rounded geometry and dense color feel contemporary and approachable, with a slightly retro display energy that reads as confident and upbeat.
The design appears intended to deliver maximum presence with a friendly, rounded construction—providing a solid, contemporary display sans that stays legible while projecting warmth and energy.
In running text, the font creates a strong rhythmic pattern with pronounced verticals and compact internal spaces, which helps headlines feel cohesive but can make small sizes feel tight. Numerals follow the same chunky, rounded construction, staying visually consistent with the letters for punchy, high-impact settings.