Sans Normal Obnoh 2 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Siro' by Dharma Type and 'Nauman Neue' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, social ads, confident, friendly, punchy, playful, retro, attention, approachability, display clarity, brand voice, rounded, soft corners, sturdy, compact, bouncy rhythm.
A heavy, rounded sans with broad proportions and a tall lowercase that keeps counters open and legible. Strokes are thick and steady, with softly curved joins and terminals that give the shapes a slightly inflated, cushioned feel. Curves are generous and circular in letters like O, C, and e, while diagonals (V, W, X, Y) stay blunt and stable rather than sharp. The overall rhythm is lively: widths vary by character and some forms show subtle squareness or taper-like shaping at joints, producing a bold, energetic texture in text.
Best suited to headlines and short-to-medium display text where its mass and rounded forms can carry personality—brand marks, packaging, posters, promotions, and social graphics. It can also work for emphatic UI labels or section headers when a friendly but assertive voice is needed.
The tone reads upbeat and approachable, combining a friendly roundness with a strong, poster-like presence. It suggests a modern-retro sensibility—confident and attention-grabbing without feeling aggressive. In paragraphs it maintains a buoyant, conversational feel, well-suited to expressive headlines.
The design appears intended to deliver maximum impact at display sizes while staying approachable through rounded geometry and open counters. Its simplified structures and energetic spacing aim for quick recognition and a bold, modern-retro personality in branding and advertising contexts.
Numerals are robust and highly visible, with simple, sturdy silhouettes that match the lowercase’s weight and openness. The lowercase a is single-storey and the overall letterforms lean toward simplified, high-impact shapes optimized for display clarity.