Serif Contrasted Kumu 7 is a light, wide, very high contrast, italic, normal x-height font.
Keywords: fashion, magazines, headlines, branding, invitations, luxury, editorial, classical, dramatic, luxury appeal, display emphasis, editorial tone, classic revival, dramatic contrast, hairline, didone-like, elegant, refined, crisp.
A high-contrast serif with a pronounced rightward slant, combining thick verticals with extremely fine hairlines. Serifs are sharp and delicate, giving the forms a crisp, cut-paper feel, while curves (C, O, G, Q) show smooth, polished modulation and a mostly vertical stress. Uppercase proportions are expansive and stately, with long, clean horizontals (E, F, T) and a wide stance in letters like M and W; the lowercase keeps a steady, bookish rhythm with a two-storey a and g and narrow join points that emphasize the contrast. Numerals follow the same calligraphic modulation, with slender diagonals and fine terminals that look best when allowed generous size and spacing.
Well suited to fashion and culture magazines, luxury branding, and high-impact headlines where the contrast and slant can carry a strong visual signature. It also fits invitations, packaging, and editorial display settings, particularly when set at larger sizes with comfortable tracking and leading.
The overall tone is upscale and poised, with a runway/editorial sophistication and a slightly theatrical flourish from the italic angle. It reads as formal and curated rather than casual, projecting prestige, polish, and a sense of classic luxury.
The design appears intended as a modern, high-fashion display serif that channels classical contrasted forms while emphasizing elegance through extreme stroke modulation and a consistent italic gesture. Its proportions and hairline detailing prioritize sophistication and impact over utilitarian text neutrality.
Hairline details and thin cross-strokes create a shimmering texture in text, especially around s, e, and t, so the design benefits from clean reproduction and ample breathing room. The italic construction is consistent across caps, lowercase, and figures, keeping the page color lively while maintaining a controlled, refined rhythm.