Sans Superellipse Embok 1 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Salda' by Hurufatfont, 'Lecturia' by Ingo, 'Diaria Sans Pro' by Mint Type, 'Akagi' and 'Akagi Pro' by Positype, and 'Acorde' by Willerstorfer (names referenced only for comparison).
Keywords: branding, packaging, advertising, headlines, ui labels, modern, friendly, clean, dynamic, approachable, soft modernism, built-in emphasis, friendly clarity, contemporary branding, oblique, rounded, soft terminals, humanist, open counters.
A smooth oblique sans with rounded, superelliptical curves and softly finished terminals. Strokes stay even and steady, with clean joins and a slightly squared rounding that gives curves a controlled, geometric feel. Counters are open and generously shaped, and the overall rhythm is lively without becoming loose. Numerals and capitals share the same streamlined, gently rounded construction, keeping the texture consistent in running text.
Well-suited to brand systems that want a modern, friendly voice, including logos, packaging, and promotional headlines. The clear, rounded construction and steady stroke weight also work nicely for UI labels, signage, and short editorial callouts where a touch of motion is desirable.
The tone is contemporary and upbeat, combining a neat, technical polish with a warm, approachable softness. Its slant adds motion and emphasis, making it feel energetic and forward-leaning while still staying clear and readable.
Likely designed to deliver a clean, contemporary sans with a softened geometric backbone and an oblique stance for built-in emphasis. The goal appears to be versatility for modern communication while preserving an approachable, human tone.
The slant is consistent across capitals, lowercase, and figures, and the rounded geometry keeps sharp letters like K, V, W, and X from feeling brittle. Bowls and loops read smooth and stable, helping the face maintain clarity at display sizes and in short text settings.