Serif Flared Upley 12 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: editorial, books, magazines, headlines, branding, classic, bookish, refined, authoritative, warm, readability, classic tone, calligraphic warmth, editorial versatility, flared, calligraphic, bracketed, wedge serif, sculpted.
A flared serif with sculpted, wedge-like terminals and softly bracketed joins that give the strokes a carved, calligraphic feel. Curves are broad and open, with round bowls and gently tapered transitions into the serifs rather than blunt slab endings. Capitals are relatively wide and steady in rhythm, while the lowercase shows lively shaping—especially in the two-storey a and g and the slightly swelling stems—creating a readable, text-friendly texture. Numerals follow the same tapered logic with traditional proportions and clear differentiation.
Well suited to editorial typography such as books, essays, and magazine features where a classic serif texture supports extended reading. The distinctive flared terminals also give it presence for headlines, pull quotes, and identity work that benefits from a traditional yet slightly expressive serif.
The overall tone feels traditional and literary, with a calm authority suited to long-form reading. Its flared endings add warmth and a subtly handcrafted character, keeping the voice refined without feeling cold or overly formal.
The design appears intended to blend traditional serif proportions with flared, calligraphy-informed terminals to achieve both readability and a subtly artisanal personality. It aims for a dependable text face that can also carry a more distinctive voice in display settings.
The sample text shows a smooth, even typographic color at large sizes, with distinctive wedge terminals that remain visible in running lines. Round letters (O, C, G, Q) read as generous and open, and the punctuation and figures match the same gently tapered, classic styling.