Serif Flared Upley 13 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: books, editorial, magazines, longform, branding, classic, literary, formal, warm, traditional, text readability, classic tone, editorial utility, warm refinement, bracketed serifs, wedge serifs, calligraphic, text serif, oldstyle.
This is a classic text serif with gently flared stroke endings and bracketed, wedge-like serifs that give the forms a subtly calligraphic finish. Curves are full and open, with moderate modulation and smooth transitions into terminals, creating a steady, readable rhythm across lines. Capitals feel stately and well-proportioned, while the lowercase shows traditional detailing—noticeable ear/terminal shaping and soft joins—supporting comfortable reading at text sizes. Numerals match the serif tone with consistent stress and sturdy shapes that sit confidently alongside letters.
Well-suited for book interiors, essays, and editorial layouts where sustained readability and a traditional voice are important. It can also work for headlines, pull quotes, and institutional or heritage branding that benefits from a composed, classical serif presence.
The overall tone is traditional and literary, evoking book typography, editorial authority, and a composed, slightly warm formality. The flared endings and moderated contrast keep it from feeling austere, adding a humanist softness that reads as refined rather than rigid.
The design appears intended as a versatile, readable serif that blends classic book-type proportions with flared stroke endings to add warmth and character while maintaining a disciplined, professional texture in continuous text.
Spacing appears even and text color is consistent, producing a smooth paragraph texture. The flared finishing on stems and diagonals is a defining feature, giving the type a subtly sculpted look that stands out without becoming ornamental.